The simple rectangular shape and the engraving of SOAPBOTTLE refer to a traditional piece of curd soap. The bottle can be opened by cutting the marked corner and closed with a reusable metal cap. The SOAPBOTTLE holds 100 milliliters of soft and nourishing body wash and is designed for use for about a month. The tube makes it possible to hang the SOAPBOTTLE with a ribbon in the shower. This makes it easier to handle the bottle with wet hands. Alternatively, it can be placed on a sponge. As the content within is being used, the soap packaging very gradually dissolves. Once the liquid is finished, the empty bottle can be used again as hand soap.
SOAPBOTTLE packaging made from soap
SOAPBOTTLE is a new line of personal care that comes in packaging made from soap. Once the liquid content is finished, the empty container can be used as hand soap and “washes away” over time.
The German product designer Jonna Breitenhuber created and developed the concept SOAPBOTTLE during her master’s studies at the University of Arts in Berlin. “When I start a new project, I often start with a problem and try to solve it with a design”, she says. Through her work as a packaging designer for cosmetic products, Jonna first became aware that there is hardly any plastic-free packaging for liquid personal care products. As disposable and single-use packaging of care products cause long-term damage to the environment, she strived to address packaging waste with her master project. Jonna was inspired by the food industry, which already has a few examples where the product itself becomes packaging. She was wondering if she could transfer this concept to hygiene products and started experimenting with soap. Project SOAPBOTTLE was born.