Clothe it was designed and engineered in Perth, Western Australia. It is brought to you by Hierarch Pty Ltd, led by product inventor Rick Thornton, his partner Naomi Pietracatella and award-winning industrial design company Form Designs. Their collaboration has seen a truly innovative product delivered to market, and together they have reached the milestone of large-scale production potential.
On his day off, one pleasant Perth afternoon, Rick Thornton watched his Italian-Australian partner Naomi Pietracatella struggle to hang clothes and carry their little boy on her hip. He felt he wanted to help her. Rather than put his cold beer down to give her a hand, he grabbed a couple more cans and retreated to his shed, reckoning to design a hanger that is easier and needs only one hand to use. I guess it’s true that guys will do anything to get out of helping around the home. After presenting Naomi with the simple prototype coat hanger (complete with screw), she was so impressed that she encouraged him to share his design with the world. Below is his original collapsible design.